Bringing a changing business into one clear web presence

The website's central job was to give prospects a credible place to follow up after speaking with Spero's sales team. The language online needed to match how Spero already presented itself: the government programs it supported, the markets it served, and the capabilities in which it had relevant experience. Updating the copy and organizing that information into clear pages would help prospects connect the sales conversation with what they found online.

I worked directly with Anthony, Spero's CEO, to define the site hierarchy before exploring the visual design. We separated the markets the company wanted to serve from the project functions its technical professionals could support. We reviewed Actalent, Jacobs, and Amentum as reference points for the language and structures prospects might already encounter among larger firms and potential customers.

The resulting structure gave markets and capabilities their own paths. When Spero discontinued its IT talent offering, I replaced the homepage’s two delivery categories, Engineering and IT, with three core competencies: Design and Development, Construction Management, and Project Controls. I updated the imagery and aligned the Capabilities page with those same three areas. These labels describe where Spero places technical professionals within client-led programs.

I also brought context from approximately seven to eight conversations with salespeople, recruiters, and leadership during a broader operational-efficiency engagement. Those conversations helped me understand how staff described the business and the tools they used. They were not a dedicated website usability study.

I explored three directions for interior-page headers: an abstract pattern in tall and compact layouts, photography with orange overlays, and photography with a subtle dark gradient. Comparing the options with real imagery helped us evaluate the header height, readability, and use of brand color.

The client chose photography with a subtle dark gradient. It helped the title and supporting text stay readable while preserving the image's natural colors. The orange treatments, both a full overlay and a gradient, sometimes clashed with the selected photography and did not work consistently across the image set.

The comparison reinforced that a header treatment needed to work with the actual content across the site.

I coordinated the domain redirects and DNS cutover to Netlify. During launch preparation, I used Lighthouse reports to identify issues and directed fixes with AI assistance.

The delivered result was one consolidated website positioning Spero as a professional services partner for team augmentation on government programs. Its market and capability structure replaced three overlapping presentations of the business and gave project leaders a clearer view of the technical talent Spero could provide. A homepage Lighthouse run captured on September 17, 2026 scored 100 in Performance, Accessibility, Best Practices, and SEO.

The strongest lesson was to establish content readiness and disclosure review earlier. For a similar project, I would set clearer checkpoints for final copy and imagery, and have the client confirm that project-specific claims and visuals were approved for public use before building them into pages.

The work also reinforced the value of making decisions visible. Concrete layouts, font comparisons, and implemented pages helped stakeholders give useful feedback. A reusable design and code foundation then made it possible to carry those decisions across the site as the business changed.